THE RELAUNCH

IN A YEAR AND A HALF THAT FOLLOWED THE ESTABLISHMENT OF MOON SLICE, THE BRAND TOOK THE EARLY OPPORTUNITY TO REFLECT ON ITS POSITION AS A CASUAL ARTISAN PIZZA SPACE IN THE MARKET.

MOON SLICE RECENTLY RELAUNCHED WITH A NEW IDENTITY AND NEW SPATIAL LANGUAGE BUT THE SAME PLAYFUL AND EXPERIMENTAL APPROACH IT TAKES TO FOOD. MOON SLICE IS AT THE CRUX OF CONTEMPORARY APPROACHES TO AUTHENTIC PRACTICES. THE NEW BRAND IDENTITY REFLECTS THE VALUE OF BEING WELL-ROUNDED AND BALANCED, RESPECTFUL TO THE CRAFT AND PRACTICES OF THOSE WHO PAVED THE WAY AND MAKING ROOM TO REINTERPRET AND EXPERIMENT FOR THE CURIOUS-MINDED.